BMR ADOpts a new brand identity
BMR ADOpts a new brand identity
Boucherville, April 3, 2025 – In collaboration with the creative agency lg2, BMR Group has undertaken a major repositioning of its brand image in recent months. It is with great pride that the result of the evolution of its brand identity is unveiled today.
BMR, the expert's center since 1967
BMR Group is recognized as one of the Canadian leaders in the renovation and construction industry, relying on a distinctive and relevant positioning for all of its target clienteles. The company has rethought its customer experience by focusing on the strengths that make the organization stand out.
“I am incredibly proud of the outstanding work our team and lg2 have done to create this powerful and unique new brand image. This repositioning truly reflects our identity, expertise, and dedication to excellence. At its core, BMR is defined by exceptional customer service, a team of dedicated experts, a high-quality inventory, and a well-established network. This new image reinforces our industry-recognized commitment to quality, while staying true to the core values that have made us successful”, mentioned Alexandre Lefebvre, CEO of BMR Group.
This strategic move allows Groupe BMR to solidify its position as the expert's choice, driven by a refreshed brand conviction: “At BMR, we believe your project is our project. We see ourselves as your essential toolkit.”
A renewed image
As part of this repositioning initiative, BMR Group has embarked on a complete overhaul of its visual identity, adopting a sincere, pragmatic and relevant tone, as well as clear and effective codes. The result: a renewed image, which aims to be more confident, incorporating the iconic green as well as the company's achievements, which will be deployed through the brand's various points of contact. Symbols that illustrate the stability, Canadian roots and expertise of its network.
A high-impact launch campaign: “BMR, Built for Pros.”
To mark this strategic milestone, a major advertising campaign was launched in the last few days. The aim of the campaign is to reinforce the distinctive positioning of Groupe BMR with its target clientele and to highlight the strength of the Canadian banner in the renovation and construction market. This multiplatform campaign is being broadcast across various high-impact media in Quebec, Ontario and the Maritimes: television, radio, billboards, digital media and social networks.