BMR Group strengthens its executive team to support its growth

Boucherville, March 25, 2025 – BMR Group is pleased to announce today changes to the structure of its executive team, in order to continue the deployment of its strategic planning, drive its transformation and support its growth. 

Mr. Antonio Di Pasquale, currently Chief Operating Officer, has been promoted to the position of Chief Executive Officer – Operations of BMR Group. Mr. Di Pasquale is a seasoned executive with more than 25 years of experience in strategy development and the management of complex initiatives, combining a clear vision with an innovative approach. In his new role, he will be responsible not only for managing day-to-day operations, but also for driving our continued transformation and ensuring the execution of our strategic plan. From now on, Mr. Di Pasquale will be in charge of all the corporate functions of BMR Group.

Mr. Charles Grégoire-Béliveau, currently Vice President of Merchandising, has been promoted to the position of Senior Vice President, Commercial strategy and Partner Relations. 
Mr. Grégoire-Béliveau is an effective and committed leader who has been working in our industry for more than 15 years, and his knowledge of the market and his extensive experience make him a natural candidate for this position. In his new role, Charles will assume expanded responsibilities within the organization.

Effective immediately, these strategic appointments will allow Mr. Alexandre Lefebvre, CEO of BMR Group, to focus his efforts on strategic development projects and various initiatives to optimize the company. 

“I am very pleased that Antonio and Charles have agreed to take on additional responsibilities within the company. Their experience and leadership are major assets in meeting our future challenges, and I am confident that the changes to our structure will further strengthen our organization and help ensure our growth for decades to come,” said Alexandre Lefebvre, CEO of BMR Group.