BMR GROUP INAUGURATES NEW STORE IN LES CÈDRES

Les Cèdres, May 5, 2022 – It is with great pride that BMR Group has officially inaugurated its new store, Quincaillerie et Matériaux P.A., which has been operating under the BMR Express banner since June 2020.

Erected in the 1880s, the building was originally a general store and funeral home, before being upgraded and eventually evolving into a hardware store. Over the course of its long history, the business changed hands between several competing brands before the decision was made to proudly attach it to the BMR Express banner.

“I couldn’t be happier to have joined BMR Group’s strong, expansive network,” says Pierre-André Paquette, owner of the hardware store. “It is a well-established brand that I have a great deal of confidence in and that has provided me with indispensable support from the beginning!”

“We are very proud that Mr. Paquette and his company are a part of our network of Quebec dealers,” says Jonathan Gendreau, Vice President, Business Development, Marketing and Customer Experience. “Together, we will continue to meet the needs of customers in this region and promote our brand. We are pleased to have the privilege of working with him and his team, and to show them the many benefits that BMR Group can bring.”

The new store will not only offer residents of Les Cèdres and surrounding areas access to common hardware products but also provide them with high-quality products at competitive prices, highly personalized service and promotions tailored to their needs.

The inauguration was attended by BMR Group representatives, elected officials from Les Cèdres municipal council, customers, friends and family of the owners, and the hardware store’s entire staff.

The celebration continues!

On Saturday, May 7, the public is invited to visit the store for exclusive discounts and other surprises. Hugo Girard, strongman and BMR Ambassador, will be on site for the occasion from 9 a.m. to 11 a.m. All are welcome!